Alpinestars

Founded in 1963 by Sante Mazzarolo in Asolo, Italy, Alpinestars is a renowned manufacturer of high-performance protective gear for motorcycle and auto racing, as well as other action sports. Initially producing hiking and ski boots, the company shifted focus to motocross and road racing boots before expanding into a full range of motorcycling gear, including Gore-Tex touring apparel, gloves, jackets, and leather suits. Trusted by champions in MotoGP, World Superbike, AMA, and World Motocross, Alpinestars remains a leader in innovation with developments like the Tech Air Race System, an advanced electronic airbag safety system used in professional racing. Now led by Sante’s son, Gabriele Mazzarolo, the company operates offices in Los Angeles and Tokyo while maintaining its headquarters and R&D facility in Northern Italy.